BA in Communication Studies (Public Relations)
Units required: 48
Minimum total units required for the BA: 120
This concentration, developed from the Commission on Public Relations Education recommendations, is designed to:
- prepare students to assume professional entry level roles in the practice of public relations;
- help students understand the integration of public relations and marketing;
- prepare students to compose, develop, and analyze print and broadcast messages;
- help students to develop demonstrable competencies in writing, analyzing, problem-solving, and critical thinking;
- provide opportunities for testing public relations theory and practice, not only in the classroom, but in the field as well; and
- develop relationships with local public relations professionals as well as with community organizations.
Prior to acceptance as a Communication Studies major, students must complete a pre-major consisting of all required lower division courses plus the upper division survey course (COMS 100A). Students must successfully complete each pre-major course with a grade of "C-" or better. Students with a Sacramento State grade point average of 2.3 or better may request early admission to the major.
- All Communication Studies majors except those in Mass Communication and Digital Media are required to complete at least one three-unit public speaking course such as COMS 4, COMS 104, or transfer equivalent. Public speaking courses taken to fulfill the GE oral communication requirement also fulfill this Department requirement.
- Majors must complete each core course and each option core course with a grade of "C-" or better.
- Not more than 6 units of debate, internship and/or individual study (see the following) can be applied to the major requirements.
|COMS 110||Advanced Debate Workshop||1|
|COMS 111||Debate Research Practicum||3|
|COMS 194||Communication Studies - Related Work Experience||3 - 6|
|COMS 195||Internship in Communication Studies||1 - 6|
|COMS 199||Special Problems||1 - 3|
- Majors are urged to take COMS 2, Argumentation (or transfer equivalent) to fulfill their critical thinking requirement.
- Communication Studies courses may only be repeated once for a grade change. Students who fail to achieve at least a "C-" in two attempts in a core course will be disqualified in majoring in Communication Studies.
- One project or paper from each capstone course will be reviewed by selected faculty for the purpose of departmental assessment.
|Required Lower Division Core Courses (12 Units)|
|COMS 8||Interpersonal Communication Skills||3|
|COMS/JOUR 55||Media Communication and Society||3|
|JOUR 30||News Writing||3|
|Required Upper Division Core Courses (9 Units)|
|COMS 100A||Survey of Communication Studies||3|
|COMS 100B||Critical Analysis of Messages ||3|
|COMS 100C||Introduction to Scientific Methods in Communication Research||3|
|Concentration Requirements (21 Units)|
|COMS 106||Digital Media Creation - An Introduction||3|
|COMS 118||Survey of Public Relations||3|
|COMS/JOUR 123||Writing For Public Information||3|
|COMS/JOUR 158||Public Relations Planning and Management||3|
|COMS 170||Data Analysis in Communication Research||3|
|or COMS 171||Survey Methods in Communication Research|
|COMS 187||Issue Management and Case Studies in Public Relations||3|
|MKTG 101||Principles Of Marketing||3|
|Electives (6 Units)|
|Select 6 units of upper division Communication Studies courses 1||6|
Six units of upper division Communication Studies courses selected in consultation with major advisor.
- Students in the Public Relations Concentration would be encouraged to minor in the social sciences or business.
- Not more than 3 units of Internship (COMS 195) can be applied to the Public Relations Concentration.