BS in Business Administration (Marketing)

Units required for the Major: 66 units
Minimum total units required for the BS: 120

Program Description

Students may choose either the Marketing Track or the Supply Chain Management Track

The Marketing Track emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as e-commerce, advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales management. Consideration is given to the roles of marketing in a global economy, in our society, and within both profit and not-for-profit organizations. The study of marketing includes human behavior, communication, entrepreneurship, problem solving, technological innovation, ethics, and environmentalism. For nonbusiness majors, the study of marketing provides a perspective of how organizations can satisfy the needs of their constituencies.

The Supply Chain Management (SCM) Track is concerned with organizations, methods, and processes employed in managing and improving supply chain and operations systems which provide goods or services to fulfill customer needs and wants in both local and global markets in a flexible, adaptable, reliable, cost effective and sustainable manner. Students who select the SCM Track are provided with a well-balanced program of qualitative and quantitative subject matter and should be able to assume first-line staff or management positions in supply chain and operations systems for manufacturing, service, or government organizations.

Note: The use of the words “business administration” throughout this section refers to courses designated as Accountancy (ACCY), Accounting Information Systems (AIS), Decision Sciences (DS), Entrepreneurship (ENTR), Finance (FIN), General Management (GM), Human Resources/Organizational Behavior (HROB), International Business (IBUS), Management (MGMT), Management Information Science (MIS), Marketing (MKTG), and Operations Management (OPM).

Note: Students graduating with a Bachelor of Science in Business Administration (all concentrations) will not be subject to the University’s Foreign Language Graduation Requirement. Students who change major may be subject to the University’s Foreign Language Graduation Requirement.

Note: At least 15 units of upper division business administration courses must be taken in residence at (or under the auspices of) California State University, Sacramento. Of these 15 units, a minimum of nine units must be in upper division courses in the concentration.

Pre-Requisite Requirements

A student may not enroll in any of the Major program or Concentration courses until he/she has completed the Pre-Requisite lower division program with a grade of "C-" or better in each course and an overall GPA of 2.0 ("C"), with the exception of MATH 24 which requires a minimum acceptable grade of "C" or better.

Students enrolled as Expressed Interest in Business may enroll in the following courses after completing the lower division pre-requisite requirements:

MIS 15Introduction to Business Programming (for MIS majors only)3
DS 101Data Analysis for Managers3
MGMT 102Business Communications3
HROB 101The Management of Contemporary Organizations3

MIS 1, MIS 2 and MIS 3 are a prerequisite for all the above courses.

Computer Literacy

All business majors and pre-majors shall demonstrate computer literacy and competency prior to taking 100-level courses. This requires completing MIS 1, MIS 2 and MIS 3 (or equivalent), or passing scores on examinations in each of the following areas:

  • Concepts covered in MIS 1:  Word Processing
  • Concepts covered in MIS 2:  Basic facility with spreadsheets using the College's standard spreadsheet package.
  • Concepts covered in MIS 3:  Presentation graphics.

Students may acquire the requisite skills by successfully completing the MIS 1, MIS 2 and MIS 3 courses. Students who acquire the requisite skills by other means need only pass the examinations. Contact the Office of the Associate Dean for Academic Programs for more information or refer to Undergraduate Business Advising Center Computer Literacy and Competency website.

Minimum Grade Requirements

The purpose of this requirement is to assure that all business administration students attain the minimum level of competency in all their coursework required for the business administration degree.

The minimum acceptable grade for any undergraduate course required for the business administration degree is “C-” with the exception of MATH 24 which requires a minimum acceptable grade of "C" or better.

A minimum grade point average of 2.0 (“C”) is required in the Pre-Requisite courses, Major Core courses, and the Concentration courses presented for the degree.

Program Requirements

Required Lower Division (Pre-Requisites) Courses (21 Units)
ACCY 1Accounting Fundamentals3
ACCY 2Managerial Accounting3
ECON 1AIntroduction to Macroeconomic Analysis3
ECON 1BIntroduction to Microeconomic Analysis3
MATH 24Modern Business Mathematics3
MGMT 10Introduction to Business Law3
STAT 1Introduction to Statistics3
Total Units21

When enrolled in the last of the pre-requisite courses, students must file a Change of Major Petition in the Undergraduate Business Advising Center in the College of Business Administration (Tahoe Hall 1030) to officially declare Business Administration as their major. The deadline to file a Change of Major Petition is October 1st for the following spring semester, or March 1st for the following fall semester.

Students who do not complete the required prerequisites as presented in the following Business Major program are subject to being administratively dropped from courses in which they are inappropriately enrolled.

Required Upper Division (Major) Core Courses (24 Units)
DS 101Data Analysis for Managers3
FIN 101Business Finance3
GM 105Strategic Management3
HROB 101The Management of Contemporary Organizations3
MGMT 102Business Communications3
MIS 101Computer Information Systems for Management3
MKTG 101Principles Of Marketing3
OPM 101Operations Management3
Total Units24

Marketing (MKTG) Concentration (21 units)

Marketing Track

Group A Required Courses (9 Units)
MKTG 121Marketing Research and Information3
MKTG 122Buyer Behavior3
MKTG 129Marketing Management3
Group B Electives (9 Units)
Select three of the following:9
Marketing Analytics
Public Relations and Ethics in Business
Retail Management
Advertising
Digital Marketing
Supply Chain Logistics Management
Multinational Marketing
Group C Electives (3 Units)
Select one of the following or any course not taken from Group B:3
Project Management
Entrepreneurship
Financial Management
International Business
Principles of Quality Management
Special Problems in Marketing
Total Units21

Supply Chain Management Track

Group A Required Courses (9 Units)
MKTG 121Marketing Research and Information3
MKTG 160Principles of Quality Management3
MKTG 181Supply Chain Logistics Management3
Group B Courses (9 Units)
Select three of the following:9
Marketing Management
Advanced Operations Planning and Control
Supply Chain Modeling and Analysis
Multinational Marketing
Group C Electives (3 Units)
Select one of the following or any course not taken from Group B:3
Cost Accounting
Advanced Management Accounting
International Accounting
Fundamentals of Business Strategy
Project Management
Conflict Management and Negotiation
International Business
Management Science Techniques
Business Process Engineering and ERP Configuration
Enterprise Resource Planning Systems
Marketing Analytics
Retail Management
Digital Marketing
Special Problems in Supply Chain Management
Total Units21