Minor in Marketing

Units required for the Minor: 15, of which at least nine upper division units must be taken in residence.

Program Description

The minor in Marketing is designed for students that are interested in learning how marketing concepts are applied in profit and nonprofit organizations and government agencies. Majors in Communication Studies, Recreation and Leisure Studies, Liberal Arts, Graphic Design and Fashion Merchandising may find the minor in Marketing is helpful in achieving their career objectives.

Program Requirements

MKTG 101Principles Of Marketing3
Select four of the following:12
Marketing Analytics
Marketing Research and Information
Buyer Behavior
Public Relations and Ethics in Business
Retail Management
Advertising
Salesmanship
Sales Management
Marketing Management
Multinational Marketing
Total Units15