College of Business
Program Description
The College of Business (COB) offers a broad professional education in Business. The Bachelor of Science program offers students a choice of 9 concentrations by which they may focus their goals. Additionally, the COB's Business Honors program provides an alternative path to its most capable students to prepare them for management opportunities. All students must choose a concentration to complete their requirements for the baccalaureate degree. Students who are uncertain about which concentration to choose are encouraged to select the General Management concentration, as it is the most comprehensive. The structure of the General Management concentration also provides an overlap with the other concentrations, thus making changes in focus possible. Students who wish a more customized program may elect to complete the requirements for additional concentrations as well. For example, students may elect dual concentrations such as General Management and Management of Human Resources and Organizational Behavior. For information about program options, please visit our website at: Undergraduate Programs | Sacramento State (csus.edu).
The College also offers Minors in Business Administration, Management of Human Resources and Organizational Behavior, Marketing, Real Estate and Land Use Affairs, and Risk Management and Insurance. A Minor in Business Administration is valuable to the student majoring in another area who wishes to supplement his/her knowledge with a business background.
Degree Programs
BS in Business Administration (Marketing)
BS in Business Administration (Supply Chain Management)
Minor in Marketing
Career Possibilities
Advertising Analyst · Advertising Executive · Brand Manager · Customer Relations Manager · Consultant · Direct Marketing Manager · E-commerce Analyst · Facility Planner · Logistics Manager · Manufacturers Representative · Marketing Analyst · Market Research Analyst · Marketing Manager · Material Planner · Merchandising Manager · Operations Analyst Operations Manager · Process Management Analyst · Production Control Manager · Product Manager · Production Manager · Production Planner/Scheduler Production Planner/Scheduler · Productivity Analyst · Project Manager Public Opinion Specialist · Public Relations Specialist · Purchasing Agent · Quality Control Manager . Research/Development Director · Retail Sales Representative · Retail Store Manager · Safety Manager · Sales Manager · Sales Representative · Service Manager · Social Marketing Specialist · Sports Promotion Director · Supply Chain Manager · Systems Analyst · Systems Manager · Warehouse Manager
Contact Information
Office of the Dean
Tahoe Hall 1010
Email: cob@csus.edu
Phone: (916) 278-6578
College of Business Website
Jean-Francois Coget, Dean
Mylah Nurse, Executive Assistant to the Dean
Cyndy LaFitte, Budget Analyst
Douglas, Evans, Marketing Specialist
Ale Reiher, Administrative Coordinator
Tim Richter, Director of Development
Office of the Associate Dean for Faculty Support
Tahoe Hall 2130
(916) 278-5577
Jaydeep Balakrishnan, Associate Dean
Angela Park-Girouard, Administrative Analyst
Jeannie Hansen, Faculty Personnel Analyst
Office of the Associate Dean for Academic Programs
Tahoe Hall 2028
(916) 278-6463
Andrey Mikhailitchenko, Associate Dean
Barbara (Mei Po) Vong, Administrative Analyst
Maryam Sabet, Academic Programs Coordinator & Enrolment Specialist
Office of Student Engagement
Tahoe Hall 1030
(916) 278-BIZZ (2499)
Bonnie McDonald Beevers, Director
Sanitta Coey, Administrative Coordinator
Maggie Hansen, Program Coordinator
Undergraduate Business Advising Center
Tahoe Hall 1030
(916) 278-BIZZ (2499)
Website: https://www.csus.edu/college/business-administration/undergraduate/
Email: cba-ugrad@csus.edu
Graduate Programs Office
(EPP / MPS / Grad Career Svs.)
Tahoe Hall 1020
Oliver Liu, Interim Director of Graduate Programs
Executive & Professional Programs (EPP)
(916) 278-5767
Email: cba-grad@csus.edu
Claire Goldsby, Graduate Programs Coordinator
Maryanne Ruperto, Administrative Coordinator
Serena Hoffman, EPP Advisor
MBA Program Services (MPS)
(916) 278-3354
Contact the MBA Program Services
Sophie Mills, Graduate Recruitment & Admissions Coordinator
Jeanie Williams, Graduate Coordinator & MBA Advisor
Business Graduate Career Services
Tahoe Hall 2065
(916) 278-7142
Brent Bynum, Director
How to Read Course Descriptions
MKTG 101. Principles Of Marketing. 3 Units
The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and evaluate marketing activities. This course builds a foundation for further study in marketing and related fields.
MKTG 115. Marketing Analytics. 3 Units
The course covers current developments in marketing analytics. Topics include methodologies for market forecasting, estimating market size, and demand; evaluating marketing ROI and customer life time value; modeling of segmentation, positioning, competitive analysis, conjoint analysis, distribution channel analytics, and sales analytics. Students will also learn the latest datamining tools to collect, analyze, and visualize data for decision making and communicating to senior executives.
MKTG 121. Marketing Research and Information. 3 Units
Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar.
MKTG 122. Buyer Behavior. 3 Units
Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar.
MKTG 123. Public Relations and Ethics in Business. 3 Units
Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership.
MKTG 124. Retail Management. 3 Units
Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services.
MKTG 125. Advertising. 3 Units
Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar.
MKTG 126. Salesmanship. 3 Units
Principles of the sales process including prospecting, structuring a sales presentation, handling objections, closing and customer relationship management. Application of sales techniques in product and service situations, integration of technology as a sales tool. Includes lectures, role playing, and practice in sales presentations.
MKTG 127. Sales Management. 3 Units
Individual problems of manufacturer or wholesaler in merchandising; intensive development of the "selling" function of marketing; duties of the sales manager.
MKTG 129. Marketing Management. 3 Units
Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing.
MKTG 130. Digital Marketing. 3 Units
The purpose of this course is to help students learn and apply emerging marketing techniques to become efficient and effective marketers in the 21st century. Topics covered center on effective marketing in an online environment to help students refine their strategic marketing skills, ability to work effectively in diverse teams, and understanding of the local marketing environment.
MKTG 140. Sports Marketing. 3 Units
The purpose of this course is to help students to integrate principles of marketing and sports industry management. It examines the marketing of sports, teams, athletes, sport arenas, as well as the use of sports related marketing tools (such as sponsorships, celebrity athlete endorsements, promotional licensing) for promoting non-sport consumer and industrial products.
MKTG 160. Principles of Quality Management. 3 Units
Study of the major principles of quality management: customer focus, continuous improvement, employee involvement, and process improvement. Use of case studies and a project to gain knowledge in implementing quality management principles. Seminar.
MKTG 181. Supply Chain Logistics Management. 3 Units
Delivery of enhanced customer and economic value through synchronized management of the flow of physical goods and associated information from sourcing through consumption. Examines the management of those activities that facilitate the movement, control and direction of goods and services to create time, place, form and ownership utilities in the global market. Topics include transportation, warehousing, information systems, sourcing, strategic alliances, modeling, purchasing and international operations.
MKTG 186. Advanced Operations Planning and Control. 3 Units
Focuses on effective operations strategies for companies that operate in a dynamic business environment, with an emphasis on in-depth treatments of the decision situations facing managers in charge of related to the planning and control of the flow of goods and services in supply chain systems.
MKTG 188. Supply Chain Modeling and Analysis. 3 Units
Covers modeling and analytics for designing, managing and improving supply chain systems in order to achieve competitive advantages: cost, quality, service, flexibility, adaptability, and sustainability which support business level strategies of cost leadership and differentiation.
MKTG 190. Multinational Marketing. 3 Units
Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing.
MKTG 195. Internship in Marketing. 3 Units
Supervised work experience in business, governmental or service agencies for the purpose of increasing student understanding of the nature and scope of their operations. Supervision is provided by the faculty and the cooperating agencies.
MKTG 199. Special Problems in Marketing. 1 - 3 Units
Individual projects or directed reading for students qualified to carry on independent work.
MKTG 199A. Special Problems in Supply Chain Management. 3 Units
Individual projects or directed reading for students qualified to carry on independent work.
OPM 101. Operations Management. 3 Units
Introduction to the basic concepts and methods used to analyze and improve performance of operations in manufacturing and service organizations.