Units required for Major: 66
Total units required for BS: 120
Program Description
The Marketing concentration emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as e-commerce, advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales management. Consideration is given to the roles of marketing in a global economy, in our society, and within both profit and not-for-profit organizations. The study of marketing includes human behavior, communication, entrepreneurship, problem solving, technological innovation, ethics, and environmentalism. For nonbusiness majors, the study of marketing provides a perspective of how organizations can satisfy the needs of their constituencies.
Note: The use of the words “business administration” throughout this section refers to courses designated as Accountancy (ACCY), Accounting Information Systems (AIS), Business Administration (BUS), Decision Sciences (DS), Entrepreneurship (ENTR), Finance (FIN), General Management (GM), Human Resources/Organizational Behavior (HROB), International Business (IBUS), Management (MGMT), Management Information Science (MIS), Marketing (MKTG), and Operations Management (OPM).
Note: Students graduating with a Bachelor of Science in Business Administration (all concentrations) will not be subject to the University’s Foreign Language Graduation Requirement. Students who change major may be subject to the University’s Foreign Language Graduation Requirement.
Note: At least 15 units of upper division business administration courses must be taken in residence at (or under the auspices of) California State University, Sacramento. Of these 15 units, a minimum of nine units must be in upper division courses in the concentration.
Pre-Requisite Requirements
A student may not enroll in any of the Major program or Concentration courses until they have completed the Pre-Requisite lower division program with a grade of "C-" or better in each course and an overall GPA of 2.0 ("C"), with the exception of MATH 24 which requires a minimum acceptable grade of "C" or better.
Students enrolled as Expressed Interest in Business may enroll in the following courses after completing the lower division pre-requisite requirements:
| Code | Title | Units |
|---|---|---|
| DS 101 | Introduction to Business Analytics | 3 |
| MGMT 102 | Business Communications | 3 |
| HROB 101 | The Management of Contemporary Organizations | 3 |
Computer Literacy
All business majors must meet spreadsheet competency prior to taking upper division courses in the major. This requires completing MIS 10 or equivalent.
Minimum Grade Requirements
The purpose of this requirement is to assure that all business administration students attain the minimum level of competency in all their coursework required for the business administration degree.
The minimum acceptable grade for any undergraduate course required for the business administration degree is “C-” with the exception of MATH 24 which requires a minimum acceptable grade of "C" or better.
A minimum grade point average of 2.0 (“C”) is required in the Pre-Requisite courses, Major Core courses, and the Concentration courses presented for the degree.
Program Requirements
| Code | Title | Units |
|---|---|---|
| Required Lower Division (Pre-Requisites) Courses (21 Units) | ||
| ACCY 1 | Accounting Fundamentals | 3 |
| ACCY 2 | Managerial Accounting | 3 |
| ECON 1A | Introduction to Macroeconomic Analysis 1 | 3 |
| ECON 1B | Introduction to Microeconomic Analysis 1 | 3 |
| MATH 24 | Modern Business Mathematics 1 | 3 |
| MGMT 10 | Introduction to Business Law | 3 |
| STAT 1 | Introduction to Statistics 1 | 3 |
| Total Units | 21 | |
- 1
Course also satisfies General Education (GE)/Graduation Requirement.
After completing the last of the pre-requisite courses, students must file a supplemental business application to officially apply to Business Administration as their major. Visit https://www.csus.edu/college/business-administration/undergraduate/advising/impacted-major.html for more information.
Students who do not complete the required prerequisites as presented in the following Business Major program are subject to being administratively dropped from courses in which they are inappropriately enrolled.
| Code | Title | Units |
|---|---|---|
| Required Upper Division (Major) Core Courses (24 Units) | ||
| DS 101 | Introduction to Business Analytics | 3 |
| FIN 101 | Business Finance | 3 |
| GM 105 | Strategic Management | 3 |
| HROB 101 | The Management of Contemporary Organizations | 3 |
| MGMT 102 | Business Communications | 3 |
| MIS 101 | Computer Information Systems for Management | 3 |
| MKTG 101 | Principles Of Marketing | 3 |
| OPM 101 | Operations Management | 3 |
| Total Units | 24 | |
Marketing (MKTG) Concentration (21 units)
| Code | Title | Units |
|---|---|---|
| Group A Required Courses (9 Units) | ||
| MKTG 121 | Marketing Research and Information | 3 |
| MKTG 122 | Buyer Behavior | 3 |
| MKTG 129 | Marketing Management | 3 |
| Group B Electives (9 Units) | ||
| Select three of the following: | 9 | |
| Marketing Analytics | ||
| Public Relations and Ethics in Business | ||
| Retail Management | ||
| Advertising | ||
| Digital Marketing | ||
| Sports Marketing | ||
| Supply Chain Logistics Management | ||
| Multinational Marketing | ||
| Group C Electives (3 Units) | ||
| Select one of the following or any course not taken from Group B: | 3 | |
| Project Management | ||
| Entrepreneurship | ||
| Financial Management | ||
| International Business | ||
| Principles of Quality Management | ||
| Special Problems in Marketing | ||
| Service Operations Management | ||
| Total Units | 21 | |
General Education Requirements1
| Code | Title | Units |
|---|---|---|
| Area A: Basic Subjects (9 Units) | ||
| A1 - Oral Communication | 3 | |
| A2 - Written Communication | 3 | |
| A3 - Critical Thinking | 3 | |
| Area B: Physical Universe and Its Life Forms (10 Units) | ||
| B1 - Physical Science | 3 | |
| B2 - Life Forms | 3 | |
| B3 - Lab (Note: Lab experience to be taken with one of the following: B1, B2 or B5) | 1 | |
| B4 - Math Concepts 2 | 0 | |
| B5 - Additional Course (Any B to reach 12 units) - Take upper-division course to complete Area & upper division requirements. | 3 | |
| Area C: Arts and Humanities (12 Units) | ||
| C1 - Arts | 3 | |
| C2 - Humanities | 3 | |
| C1/C2 - Area C Course | 3 | |
| C1/C2 - Area C Course - Take upper-division course to complete Area & upper division requirements. | 3 | |
| Area D: The Individual and Society (6 Units) | ||
| Area D Course | 3 | |
| Area D Course 2 | 0 | |
| Area D Course - Take upper-division course to complete Area & upper division requirements. | 3 | |
| Area E: Understanding Personal Development (3 Units) | ||
| Area E Course | 3 | |
| Area F: Ethnic Studies (3 Units) | ||
| Area F Course | 3 | |
| Total Units | 43 | |
- 1
To help you complete your degree in a timely manner and not take more units than absolutely necessary, there are ways to use single courses to meet more than one requirement (overlap). For further information, please visit the General Education page.
Note: There is no way to list all possible overlaps so please consult with a professional advisor. The Academic Advising Center can be visited online, by phone (916) 278-1000, or email.
- 2
Required in Major; also satisfies GE.
Graduation Requirements1
| Code | Title | Units |
|---|---|---|
| Graduation Requirements (required by CSU) (9 Units) | ||
| American Institutions: U.S. History | 3 | |
| American Institutions: U.S. Constitution & CA Government | 3 | |
| Writing Intensive (WI) | 3 | |
| Graduation Requirements (required by Sacramento State) (6 Units) | ||
| English Composition II | 3 | |
| Race and Ethnicity in American Society (RE) | 3 | |
| Foreign Language Proficiency Requirement 2 | 0 | |
- 1
To help you complete your degree in a timely manner and not take more units than absolutely necessary, there are ways to use single courses to meet more than one requirement (overlap). For further information, please visit the General Education page.
Note: There is no way to list all possible overlaps so please consult with a professional advisor. The Academic Advising Center can be visited online, by phone (916) 278-1000, or email.
- 2
If not satisfied before entering Sacramento State, it may be satisfied in General Education Area C2 (Humanities). "C- or better required." The alternative methods for satisfying the Foreign Language Proficiency Requirement are described here: https://www.csus.edu/college/arts-letters/world-languages-literatures/foreign-language-requirement.html
Note: Students with a declared major of BS in Business Administration (all concentrations) are exempt from the Foreign Language Graduation Requirement.
The following roadmaps are sample planning resources. Please consult your academic advisor and Academic Catalog for graduation requirements as you develop your individualized academic plan.
Business Administration (Marketing), BS: 4-Year Roadmap
| Year 1 | ||
|---|---|---|
| First Semester | Units | |
| ECON 1B | Introduction to Microeconomic Analysis | 3 |
| MATH 24 | Modern Business Mathematics | 3 |
| MIS 10 | Business Applications | 2 |
| GE Area 1A - English Composition 2 | 3 | |
| Elective of Choice | 3 | |
| Units | 14 | |
| Second Semester | ||
| ACCY 1 | Accounting Fundamentals | 3 |
| ECON 1A | Introduction to Macroeconomic Analysis | 3 |
| MGMT 10 | Introduction to Business Law | 3 |
| GE Area 1C - Oral Communication 2 | 3 | |
| GE Area 6 - Ethnic Studies 2 | 3 | |
| Units | 15 | |
| Year 2 | ||
| First Semester | ||
| ACCY 2 | Managerial Accounting | 3 |
| STAT 1 | Introduction to Statistics | 3 |
| GE Area 1B - Critical Thinking 2 | 3 | |
| GE Area 3B - Humanities 2 | 3 | |
| GR American Institutions (US History) 2 | 3 | |
| Units | 15 | |
| Second Semester | ||
| ENGL 20 | College Composition II | 3 |
| GE Area 3A - Arts 2 | 3 | |
| GE Area 5B - Biological Science 2 | 3 | |
| GR American Institutions (GOVT) 2 | 3 | |
| Elective of Choice | 3 | |
| Units | 15 | |
| Year 3 | ||
| First Semester | ||
| DS 101 | Introduction to Business Analytics | 3 |
| MGMT 102 | Business Communications | 3 |
| MKTG 101 | Principles Of Marketing | 3 |
| GE Area 5A - Physical Science 2 | 3 | |
| GE Area 5C - Laboratory 2 | 1 | |
| Elective of Choice | 3 | |
| Units | 16 | |
| Second Semester | ||
| HROB 101 | The Management of Contemporary Organizations | 3 |
| MKTG 121 | Marketing Research and Information | 3 |
| OPM 101 | Operations Management | 3 |
| MKTG Group B Elective 3 | 3 | |
| Upper Division GE Area 4 - Social & Behavioral Sciences 2 | 3 | |
| Units | 15 | |
| Year 4 | ||
| First Semester | ||
| FIN 101 | Business Finance | 3 |
| MKTG 122 | Buyer Behavior | 3 |
| MIS 101 | Computer Information Systems for Management | 3 |
| MKTG Group B Elective 3 | 3 | |
| Upper Division GE Area 5 or 2 - Science or Mathematical Concepts/Quantitative Reasoning 2 | 3 | |
| Units | 15 | |
| Second Semester | ||
| GM 105 | Strategic Management | 3 |
| MKTG 129 | Marketing Management | 3 |
| MKTG Group B Elective 3 | 3 | |
| MKTG Group B or C Elective 3 | 3 | |
| Upper Division GE Area 3 - Arts or Humanities + Writing Intensive 2 | 3 | |
| Units | 15 | |
| Total Units | 120 | |
Business Administration (Marketing), BS: 2-Year Roadmap
| Year 1 | ||
|---|---|---|
| First Semester | Units | |
| DS 101 | Introduction to Business Analytics | 3 |
| MKTG 101 | Principles Of Marketing | 3 |
| MGMT 102 | Business Communications | 3 |
| OPM 101 | Operations Management | 3 |
| Upper Division GE Area 4 - Social & Behavioral Sciences + American Institutions (GOVT) 2 | 3 | |
| Units | 15 | |
| Second Semester | ||
| FIN 101 | Business Finance | 3 |
| HROB 101 | The Management of Contemporary Organizations | 3 |
| MKTG 121 | Marketing Research and Information | 3 |
| MKTG Group B Elective 3 | 3 | |
| Upper Division GE Area 5 or 2 - Science or Mathematical Concepts/Quantitative Reasoning 2 | 3 | |
| Units | 15 | |
| Year 2 | ||
| First Semester | ||
| MKTG 122 | Buyer Behavior | 3 |
| MIS 101 | Computer Information Systems for Management | 3 |
| MKTG Group B Elective 3 | 3 | |
| Upper Division GE Area 3 - Arts or Humanities + Writing Intensive 2 | 3 | |
| Elective of Choice | 3 | |
| Units | 15 | |
| Second Semester | ||
| GM 105 | Strategic Management | 3 |
| MKTG 129 | Marketing Management | 3 |
| MKTG Group B Elective 3 | 3 | |
| MKTG Group B or C Elective 3 | 3 | |
| GR American Institutions (US History) 2 | 3 | |
| Units | 15 | |
| Total Units | 60 | |
- 1.
Any course not completed in the first semester should be taken in the second or a later semester.
- 2.
Please see General Education/Graduation Requirement course options.
- 3.
Please see an academic advisor for elective options.