Minor in Marketing
Units required for the Minor: 15, of which at least nine upper division units must be taken in residence.
Program Description
The minor in Marketing is designed for students that are interested in learning how marketing concepts are applied in profit and nonprofit organizations and government agencies. Majors in Communication Studies, Recreation and Leisure Studies, Liberal Arts, Graphic Design and Fashion Merchandising may find the minor in Marketing is helpful in achieving their career objectives.
Program Requirements
| Code | Title | Units |
|---|---|---|
| MKTG 101 | Principles Of Marketing | 3 |
| Select four of the following: | 12 | |
| Marketing Analytics | ||
| Marketing Research and Information | ||
| Buyer Behavior | ||
| Public Relations and Ethics in Business | ||
| Retail Management | ||
| Advertising | ||
| Salesmanship | ||
| Sales Management | ||
| Marketing Management | ||
| Digital Marketing | ||
| Multinational Marketing | ||
| Total Units | 15 | |